Advanced Digital Marketing
About Course
One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, “Impact of Brand on Consumer Behavior”: “Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set. Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics.”Description
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[2][3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly use digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] The extension to non-Internet channels differentiates digital marketing from online marketing.
What Will I Learn?
- Active Share is a discontinued photo-sharing platform distributed by Adobe Systems. The Photoshop Album application replaced Active Share in 2003.[83]
- Fireworks is a discontinued raster graphics editor for web designers. It could create interactive contents (e.g. buttons that change shape when the mouse cursor is hovered on) and animations.
- Image Ready is a discontinued raster graphics editor for web designers. It was discontinued on CS2 in favor of Fireworks.
- Photoshop Limited Edition (LE) was a graphics editor for novice photographers and hobbyists. It contains most of the features of the professional version but with fewer and simpler options. It was instead replaced by Photoshop Elements on September 2000.
- Preview CC is an app for previewing mobile designs.